A series of spots to launch BMO's new ATM features: envelope-free deposits, touchscreen, no holds on cash deposits and personalized settings. To bring humour and shareability to a fairly dry topic, we paralleled each feature with a milestone moment in the life of a young human. Execution: 0:30 spots in English and French for online media, subway platform and in-branch edits, social support | Art Director: Steph Guo / Video production: Six01 |
Baby ATM loses his first button!
Teen ATM's first dinner at his girlfriend's family's house goes better than expected.
Teen ATM isn't the best at saving his hard-earned cash.