To launch the new flagship Samsung mobile device, we developed a series of spots built around social influencers who embody the notion that it takes resilience, power and creativity to live the life you want. This campaign is about being unstoppable when it comes to the pursuit of what you love, and about how the Galaxy S7 empowers you every step of the way. We extended this campaign to an ecosystem of products, including the Gear Git2 and IconX. Execution: Four 0:30 spots with 0:15 pre-roll edits, digital banners, print, OOH (billboards and airport), social, PR activation ideation and integration. | Art Director: Steph Guo / Video production: Six01 |
Part 2 of the Galaxy S7 series.
A Facebook canvas unit to support the campaign.
A 0:30 spot in English and French to celebrate the 2016 Olympics. Canada is a nation of immigrants: it's something that truly sets us apart, and it's something to be proud of. It's why we cheer for Team Canada, and why we take just as much pride cheering on countries around the world. This spot was featured in Strategy and Stimulant. | Co-copywriter: Nelson Quintal / Art Director: Steph Guo / Video production: Six01 |
A 0:30 spot (and 0:15 pre-roll edit) to support the #WhoEyeAm campaign, which was about providing children with autism with technology that can help them share who they are with the world around them. Execution: A Twitter initiative that helped Samsung donate tablets to children with autism, Yonge-Dundas Square pop-up art gallery, homepage takeovers, a website, rich media units, retail assets. This spot was featured in Stimulant. | Art Director: Steph Guo / Video production: Six01 |
To launch Samsung's best mobile device to-date, we got Canadians to line up for the phone in a completely new way. Using a customizable avatar , consumers Tweeted up a storm to move ahead in a digital lineup. The top 50 participants were displayed on a giant LED board in Yonge-Dundas Square, and their avatars responded to elements like time of day, music and weather. Execution: Digital installation, website, social support, digital banners and e-blasts. Featured on Breakfast Television, in the Globe & Mail, and Strategy. | Art Director: Steph Guo / Production: Six01 and wrightXM |
The mobile microsite.